We're excited to announce that Scholastic has purchased a minority equity interest in Make Believe Ideas (MBI), the popular UK-based book publisher known for innovative books for babies and children that encourage creativity and promote learning. The first co-branded books for Early Learners ages 0–5 will be unveiled next week at the Bologna Children’s Book Fair and are slated for a global English language release in Fall 2015.
“Make Believe Ideas’ focus on early learning and creativity and its engaging product line extends our publishing program and fits seamlessly into our distribution channels at Scholastic,” said Ellie Berger, President, Scholastic Trade Publishing, of the announcement. “With a renewed focus on the importance of reading with babies beginning at birth, we are thrilled to expand our offerings in the global English language market with co-branded, gorgeous, colorful books that make reading and learning fun for babies and young children.”
The first release of co-branded product will include brightly colored, interactive books that encourage activity-based learning in multiple formats, including lift-the-flap, finger tracing, sound-enriched, touch-and-feel, write-and-wipe, as well as books with press-out models and sticker activities.
We can't wait to see the first products this fall! You can read the original press release here.
